Fitment Group began its story in 1998 as a web development company called Geckobyte.com, based in Duluth, MN. Initially focused on helping tire retailers establish their online presence, Geckobyte.com enabled businesses to showcase their products and services on the emerging internet platform. Recognizing the growing demands of the tire and wheel industry, the company expanded its vision beyond website development, aiming to deliver advanced technology and data solutions that help clients remain competitive and profitable.

To support the industry’s evolving needs, Geckobyte re-branded as Fitment Group in 2011. This transformation marked the launch of innovative data and business intelligence solutions specifically tailored for the tire and wheel industry. Since then, Fitment Group has grown into a trusted provider of vehicle and product data solutions that power the largest tire and wheel eCommerce platforms while also providing business intelligence solutions to the largest retailers, distributors and manufactures in the industry. Despite this growth, the company has maintained its core values and is firmly rooted in Duluth, MN, where it continues to be innovative and responsive to its clients.

With over two decades of experience, Fitment Group has partnered with North America’s largest tire retailers, manufacturers, and distributors. Our customer-driven and flexible approach ensures we provide solutions to even the most complex challenges. We pride ourselves on being a trusted industry leader, combining deep expertise and innovative technology to help clients optimize their operations and achieve sustainable growth.