Increase Profits

Increase Profits

Identify Demand In Your Market

Fitment Group's DemandPro application is a suite of business intelligence tools that optimizes inventories, pricing and product screens for manufacturers, distributors and retailers in the tire and parts industries.

DemandPro is fully integrated with your inventory, historical sales, pricing data and consumer data. By combining your data with a wide variety of proprietary and industry data sets, algorithms, and machine learning, we are able to yield actionable data with a significant ROI.

We understand that each client has their own personality regarding how they approach the market. Fitment Group works hand in hand with each client to amplify those strengths and tackle the segments where there are weaknesses. DemandPro drives gross profit growth by identifying non-productive inventory, increasing sales, and margin dollar improvement.

DemandPro helps our clients reduce inventory by identifying product with insufficient demand in a specific marketplace. The reduction may be entire fitments or selectively removing specific SKUs within a product screen.

Increasing sales is done by creating the optimal product screen and pricing products to be competitive in the market. Every client has holes in their product screens where they lack product to meet the demand in their market. Filling those holes with an optimized product screen leads to sales and profits.

The product screen is optimized by ensuring each segment of demand in the marketplace is served. The optimized product screen in simple terms is: Good, Better, Best. Fitment Group takes that a few steps further by marrying Good, Better, Best with the demand profile. As an example, certain fitments may warrant a limited number of steps or positions based a locations specific demand vs. stocking a traditional Good, Better, Best in every position.

DemandPro looks at each individual location to identify its unique market to create the unique product screen. Vehicle registrations, consumer demographic and financial data, buying behaviors and trends can vary dramatically within a few miles or across a major dividing line such as an interstate. DemandPro delivers the granular view per location needed to be competitive and meet the market demand.

Fitment Group's DemandPro tool provides our clients the data and analysis to reduce inventory costs, increase sales and gross profit dollars, and ensure you have a competitive strategy to reach your goals.

DemandPlus is Fitment Groups turnkey, non-client data integrated demand planning, pricing and optimized product screen application.

DemandPlus will analyze demand down to each store's location, create custom markets and suggest the good, better best scenario to meet this demand.

DemandPlus will merge your competitors pricing to this product screen along with your go-to-market pricing strategy to ensure you are competing from a price prospective. DemandPlus also provides our clients with competitor pricing in an easy to filter and digest application.

Competitor Pricing is an important piece of the puzzle, but if multiple competitors are needing to be analyzed weekly, that can translate into 100's thousands and even millions of prices which is not realistically actionable without context of how those prices impact the actual demand in the marketplace. Demand Plus delivers the competitor pricing and the market demand to provide actionable data fitment by fitment, store by store. Competitor pricing is a commodity, provided by multiple sources in the marketplace, but specific and actionable tools are only available from Fitment Group.

Fitment Group's DemandPlus will increase sales and gross profits based on having the right products at the right time and ensure you have an effective pricing strategy in place.

DemandPartner is Fitment Group's answer to manufacture, distributor, franchise or buying groups demand and competitor pricing needs.

DemandPartner utilizes our proprietary algorithms and industry data sets to meet our clients' needs from the warehouse, distribution or manufacturing level. DemandPartner is also a valuable tool for client's dealer network based on their specific needs.

Internal data to power DemandPartner is determined by each client's specific goals. ROI is found by reducing inventory, increasing sales and margins and providing valuable intelligence with actionable data to each client's dealer network.

We understand that each client has their own personality regarding how they approach the market. Fitment Group works hand in hand with each client to amplify those strengths and tackle the segments where there are weaknesses.

DemandPartner is customizable to meet the needs of manufacturers & wholesalers:
  • Provide demand by size, position, category and scalable market areas for product planning: new lines, line expansion, transitions and exit strategies
  • Develop and track share of market demand by fitment, brand and retailer
  • Provide analysis of retailer base to target opportunities within their product screen
  • Develop Category Management tools to assist customers and provide valuable and actionable data

DemandPartner is truly a partnership between Fitment Group and our clients and the tool will be a reflection of our goals and strategy.

TIRE WATCH is our online intelligence gathering platform.

We have developed the capability to extract data from competitor websites - including full tire inventories, prices, product ids, and any other pertinent information.

This information is standardized, mapped to manufacturer product codes, and put into categories for comparison.

The data is available in an application (View Demo) or in a raw data format allowing the client to import to their own system

Pricing relies on selecting the best product for a particular product position.


Understanding price points in the market dramatically enhances this selection process and makes managing your product screens and pricing seamless and efficient.

Fitment Group's DemandPro application is a suite of business intelligence tools that optimizes inventories, pricing and product screens for manufacturers, distributors and retailers in the tire and parts industries.

DemandPro is fully integrated with your inventory, historical sales, pricing data and consumer data. By combining your data with a wide variety of proprietary and industry data sets, algorithms, and machine learning, we are able to yield actionable data with a significant ROI.

We understand that each client has their own personality regarding how they approach the market. Fitment Group works hand in hand with each client to amplify those strengths and tackle the segments where there are weaknesses. DemandPro drives gross profit growth by identifying non-productive inventory, increasing sales, and margin dollar improvement.

DemandPro helps our clients reduce inventory by identifying product with insufficient demand in a specific marketplace. The reduction may be entire fitments or selectively removing specific SKUs within a product screen.

Increasing sales is done by creating the optimal product screen and pricing products to be competitive in the market. Every client has holes in their product screens where they lack product to meet the demand in their market. Filling those holes with an optimized product screen leads to sales and profits.

The product screen is optimized by ensuring each segment of demand in the marketplace is served. The optimized product screen in simple terms is: Good, Better, Best. Fitment Group takes that a few steps further by marrying Good, Better, Best with the demand profile. As an example, certain fitments may warrant a limited number of steps or positions based a locations specific demand vs. stocking a traditional Good, Better, Best in every position.

DemandPro looks at each individual location to identify its unique market to create the unique product screen. Vehicle registrations, consumer demographic and financial data, buying behaviors and trends can vary dramatically within a few miles or across a major dividing line such as an interstate. DemandPro delivers the granular view per location needed to be competitive and meet the market demand.

Fitment Group's DemandPro tool provides our clients the data and analysis to reduce inventory costs, increase sales and gross profit dollars, and ensure you have a competitive strategy to reach your goals.

DemandPlus is Fitment Groups turnkey, non-client data integrated demand planning, pricing and optimized product screen application.

DemandPlus will analyze demand down to each store's location, create custom markets and suggest the good, better best scenario to meet this demand.

DemandPlus will merge your competitors pricing to this product screen along with your go-to-market pricing strategy to ensure you are competing from a price prospective. DemandPlus also provides our clients with competitor pricing in an easy to filter and digest application.

Competitor Pricing is an important piece of the puzzle, but if multiple competitors are needing to be analyzed weekly, that can translate into 100's thousands and even millions of prices which is not realistically actionable without context of how those prices impact the actual demand in the marketplace. Demand Plus delivers the competitor pricing and the market demand to provide actionable data fitment by fitment, store by store. Competitor pricing is a commodity, provided by multiple sources in the marketplace, but specific and actionable tools are only available from Fitment Group.

Fitment Group's DemandPlus will increase sales and gross profits based on having the right products at the right time and ensure you have an effective pricing strategy in place.

DemandPartner is Fitment Group's answer to manufacture, distributor, franchise or buying groups demand and competitor pricing needs.

DemandPartner utilizes our proprietary algorithms and industry data sets to meet our clients' needs from the warehouse, distribution or manufacturing level. DemandPartner is also a valuable tool for client's dealer network based on their specific needs.

Internal data to power DemandPartner is determined by each client's specific goals. ROI is found by reducing inventory, increasing sales and margins and providing valuable intelligence with actionable data to each client's dealer network.

We understand that each client has their own personality regarding how they approach the market. Fitment Group works hand in hand with each client to amplify those strengths and tackle the segments where there are weaknesses.

DemandPartner is customizable to meet the needs of manufacturers & wholesalers:
  • Provide demand by size, position, category and scalable market areas for product planning: new lines, line expansion, transitions and exit strategies
  • Develop and track share of market demand by fitment, brand and retailer
  • Provide analysis of retailer base to target opportunities within their product screen
  • Develop Category Management tools to assist customers and provide valuable and actionable data

DemandPartner is truly a partnership between Fitment Group and our clients and the tool will be a reflection of our goals and strategy.

TIRE WATCH is our online intelligence gathering platform.

We have developed the capability to extract data from competitor websites - including full tire inventories, prices, product ids, and any other pertinent information.

This information is standardized, mapped to manufacturer product codes, and put into categories for comparison.

The data is available in an application (View Demo) or in a raw data format allowing the client to import to their own system

Pricing relies on selecting the best product for a particular product position.


Understanding price points in the market dramatically enhances this selection process and makes managing your product screens and pricing seamless and efficient.


  • Kauffman Tire
  • Belle Tire
  • Kal Tire
  • Pep Boys
  • Town Fair Tire
  • eBay Motors
Fitment Group

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